Job Detail

Online Advertising Manager

Job Details

  • Salary GH₵ Confidential
  • Experience1 years
  • Call

Online Advertising Manager

Industry: advertising-media-communications

Job Function: software-data

Job Description

The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for PARAGON’s clients. This position is primarily focused on paid search ads within the Google and Bing advertising platforms, facebook and Youtube Ads. 

Campaigns will also include retargeting, display, and video ads.


This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.


In this role you will:

The essential functions of this client-facing Specialist position include the following:

  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
  • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences,funnels, and optimizing for conversions and KPIs
  • Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
  • Management of ad budgets, text ad creative, and keyword research
  • Perform digital advertising audits
  • Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
  • Ability to communicate professionally on client calls and via email
  • Actively collaborate with PARAGON'S digital marketing specialists and account managers to align digital advertising campaigns with other ongoing initiatives
  • Ensure implementation of best practice guidelines and follow company processes
  • Must be a team player that is also comfortable working independently
  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions



The skills/qualifications we are looking for:

  • Minimum of 1 year of Google Ads account management experience required
  • Minimum of 2 year of Digital Agency experience (optional)
  • Google Ads Certification ( Added Advantage) 
  • Facebook Blueprint Certification ( Added Advantage) 
  • Google Analytics experience a plus
  • Knowledge of Re-targeting/Re-marketing, Display, and Rich Media/Video Advertising
  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
  • Experience with Google Apps a plus
  • Experience with click up 
  • Experience using funnels

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Job Details

  • Salary GH₵ Confidential
  • Experience1 years
  • Call